Press Release

Electric cars expected to reach up to 24% market share as carmakers grow EV sales to meet EU targets – T&E analysis

September 17, 2024

Manufacturers have clear path to comply with EU clean car rules in 2025

60% BEVs should contribute 60%, on average, of the CO2 reduction that carmakers still need for the EU emissions targets in 2025

Car manufacturers have clear pathways to meet their EU climate targets next year due to the expected rapid growth in electric car sales, new analysis shows. Electric cars (BEV) should reach between 20-24% market share in 2025 [1], according to Transport & Environment (T&E) modelling based on sales in the first half of this year and sales forecasts.[2] 

Some manufacturers are calling on the EU to trigger a special crisis clause to delay their CO2 targets by two years, citing fears over sluggish EV sales. But T&E’s central scenario forecasts BEVs will contribute 60%, on average, of the CO2 reduction that carmakers still need to achieve for the EU emissions targets next year. This will be partly driven by seven new fully electric models under €25,000 which have arrived or are coming on the market in 2024 and 2025.

Lucien Mathieu, cars director at T&E, said: “2025 will be a great year for Europeans in the market for an electric car. BEVs should be almost a quarter of new cars sold thanks to a glut of new, more affordable models. But manufacturers' reliance on hybrids, which are reaching the limits of their CO2 saving potential, is a short sighted strategy for the climate and competing with Chinese BEVs.”

While BEVs would make the greatest contribution, Stellantis and Volkswagen Group are also expected to rely on hybrids (HEVs) for 33% and 30% respectively of the CO2 reduction they still need to achieve the EU targets. That is according to the central scenario in T&E’s modelling, which is based on sales forecasts informed by market research company GlobalData. Hybrid sales should also close significant parts of the emissions gap for Mercedes-Benz (17%) and Renault (15%), it shows.

On top of its fully electric models, BMW is expected to depend on plug-in hybrids to achieve 18% of the emissions cut it needs to meet the EU 2025 target, the central scenario shows. If manufacturers rely more heavily on selling hybrids to comply, overall BEV market share would be 20% next year, according to T&E’s high HEV scenario, compared to 24% in the central scenario. In all scenarios, Volvo Cars is already compliant thanks to high BEV sales.

If carmakers still struggle, they can ‘pool’ with other manufacturers to further cut their average emissions, according to the analysis. If VW pools with Tesla, only 17% of its sales would need to be BEVs in 2025 (instead of 22%). If Ford pools with Volvo, as it did in 2021, BEVs would need to account for just 9% of its sales instead of 21%.

In July, EU Commission president Ursula von der Leyen confirmed the bloc’s zero-emissions cars target will go ahead in 2035. Last week the German government rejected the car industry's call to weaken the 2025 target. T&E is calling on EU and national lawmakers to do more to support EV demand with policies such as corporate fleet targets, charging masterplans and social leasing schemes.

Lucien Mathieu said: “We welcome that President von der Leyen and the German government have put an end to uncertainty over the car CO2 targets. Now it’s time for the EU to support electric car uptake by setting electrification targets for corporate fleets. Governments need to build a stable regulatory environment for EVs with national charging goals and targeted support for buyers.”

Note to editors:

[1] Market share refers to sales in the EU, Norway and Iceland, which is the scope of the EU car CO2 regulation.

[2] T&E has developed a set of scenarios that show different levels of dependence on hybrid vehicles and regulatory flexibilities to comply with the EU’s 2025 CO2 targets. In T&E's high HEV scenario, all carmakers are assumed to have additional hybrid sales compared to a baseline informed by GlobalData's sales forecast. In T&E's high BEV scenario, all carmakers would focus on BEVs. In between, T&E's central compliance scenario is based on bespoke modelling for each carmaker. This scenario is informed by GlobalData's forecast and carmakers' published plans, and is based on modelling the share of BEVs and HEVs required to meet the targets, assuming that all carmakers would comply without pooling. Finally, a fourth scenario assumes that the two laggard carmakers would pool with two leaders.

Find out more:

T&E analysis - The drive to 2025: Why EU’s 2025 Car CO2 target is reachable and feasible

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